Welcome

---

Washington Marketing Group has been supporting direct marketing for nonprofit, political and issue-specific campaigns for almost 40 years. These campaigns have driven prospecting and development of multiple donor lists and a central database of 3.4 million conservative donors under management.

The firm was founded by William and the late Joanna Shaker in 1987, alongside their sister nonprofits including Heart to Heart Foundation (501c3), Children of Heroes Fund (501c3), and Rule of Law Committee (501c4). In March 2026, William Shaker appointed long time managing associate Velma Anne Ruth as successor for the next generation of the company and sister charities.

Washington Marketing Group donor lists support political campaigns, nonprofit organizations, consultants and fundraisers of all sizes in reaching conservative and Christian donors. These community level contributors have an average gift of $25 - $100+, while $500+ and $1000+ donors are available.

Check out the lists by category: 

• Republican
• Christian 
• Seniors 
• issue-specific contributors 
• Collective master file 

Our legacy data is utilized primarily for direct marketing (postal mail campaigns) and telemarketing (phone).  Next generation additional service offerings include email newsletters, community outreach, event organization, and supportive analytics. 

List recommendations are available based on continuation usage, including 12 month, 24 month, and all time. Detail is published on NextMark and is provided by request. 

Selected top all-time continuation usage includes (in alphabetical order):

• American Center for Law & Justice
• Americans for Tax Reform
• Citizens Against Government Waste
• Disabled American Veterans
• Foundation for American Immigration Reform
• Heritage Action for America
• Heritage Foundation
• Hillsdale College
• Judicial Watch
• National Firefighters Association
• National Police Association
• National Rifle Association (NRA)
• Paralyzed Veterans of America
• Reagan Ranch - Young America's Foundation
• Salvation Army
• Tunnel to Towers Foundation

• Concerned Women for America
• Faith & Freedom Coalition
• International Fellowship of Christians & Jews
• Jerusalem Prayer Team
• National Pro-Life Alliance

• Congressional, U.S. Senate and Gubernatorial Campaigns
• Donald J. Trump for President
• National Republican Congressional Committee (NRCC)
• National Republican Senate Committee (NRSC)
• Presidential Coalition
• Republican National Committee (RNC)
• State Parties

• Epoch Times