Welcome
Washington Marketing Group has been supporting direct marketing for nonprofit, political and issue-specific campaigns for almost 40 years. These campaigns have driven prospecting and development of multiple donor lists and a central database of 3.4 million conservative donors under management.
The firm was founded by William and the late Joanna Shaker in 1987, alongside their sister nonprofits including Heart to Heart Foundation, Children of Heroes Fund, and Rule of Law Committee. In March 2026, William Shaker appointed long time managing associate Velma Anne Ruth as successor for the next generation of the company and sister charities.
Direct Marketing - Donor Lists
Washington Marketing Group donor lists support political campaigns, nonprofit organizations, consultants and fundraisers of all sizes in reaching conservative and Christian donors. These community level contributors have an average gift of $25 - $100+, while $500+ and $1000+ donors are available.
Check out the lists by category:
- Republican
- Christian
- Seniors
- issue-specific contributors
- Collective master file
Our legacy data is utilized primarily for direct marketing (postal mail campaigns) and telemarketing (phone). Next generation additional service offerings include email newsletters, community outreach, event organization, and supportive analytics.
Top Campaign Mailers
Top continuation usage includes (in alphabetical order):
- Congressional, U.S. Senate and Gubernatorial Campaigns
- Disabled American Veterans
- Donald J. Trump for President
- Epoch Times
- Foundation for American Immigration Reform
- International Fellowship of Christians & Jews
- Jerusalem Prayer Team
- Judicial Watch
- National Firefighters Association
- National Police Association
- Paralyzed Veterans of America
- Reagan Ranch - Young America's Foundation
- Republican National Committee, National Republican Congressional Committee (NRCC), National Republican Senate Committee (NRSC), State Parties
- Salvation Army
- Tunnel to Towers Foundation